About Us

Promoting a more beautiful world, soon better.

Trichologist Beatriz Yuri joined the Nipo-German company Goldwell Brazil in 2015, as a product specialist, helped the company to develop the Brazilian market, where she traveled to the most diverse states and visited the best salons in Brazil. In 2017, Beatriz had the opportunity to improve her knowledge in Mississauga Canada, by Goldwell, returned to Brazil, with an even greater desire to generate positive changes in the image of customers and help develop products that would make a difference in people's lives. In 2019 Beatriz envisioned the acquisition of Goldwell's business in Brazil, in addition to continuing to serve the more than 400 salons and professionals spread across the country. With the growth, there was a need to expand service through this portal, allowing end consumers to have access to one of the best brands in the world in addition to scheduling services.

Today the beatrizyuri.com portal has its own office, in one of the noblest regions of São Paulo city, a distribution center, its own delivery to the metropolitan region, as well as logistics partners for national service.

And we want even more. To be recognized as one of the best cosmetics companies in Brazil.